About The Brand
QSWARDROBE is an experimental fragrance and fashion house shaped by memory, identity, and self-expression. Founded by a Black queer woman.
Each scent is a story, drawn from real places, people, and moments, translated into wearable form.
Founded by Cece (QueerlyScented), an independent perfumer and multidisciplinary creator, the brand exists at the intersection of art and self-expression, collaborating with marginalized artists to create work that is personal, complex, and unapologetic.
From soft and nostalgic to grungy and provocative, every collection explores a different facet of identity. This is not just fragrance. It is a wardrobe of lived experience.
We work primarily in perfumed body oils and solid perfumes, with more formats to come. These mediums allow us to create fragrances that are more accessible, travel-friendly, and available to a wider global audience.
Our alcohol-free formulas are designed to be worn intimately or transformed into spray through guided use.
QSWARDROBE collaborates with queer artists and creatives from marginalized communities, commissioning original work and sourcing imagery that reflects the depth of each story.
Sustainability is considered in every detail. We prioritize high-quality glass packaging designed to be kept, with refill systems in development as we expand.
Booth M., our debut fragrance, introduces this approach. It is layered, personal, and rooted in memory.
For collaborations and inquiries, contact support@qswardrobe.com
Meet the Team
Chantal (Cece) Williams
She/They
Founder and Fragrance Designer (Perfumer)
“I’ve always loved fragrance and I envisioned different scents that I could make one day if I had the opportunity; this is that opportunity.”
Chantal Williams, known as Cece and online as QueerlyScented, is the founder of QSWARDROBE, an experimental fragrance and fashion house redefining how we experience scent. With a background in brand marketing dating back to 2013, Cece blends strategy with artistry, creating fragrances that go beyond smell; they tell stories. Each scent is inspired by people, places, and lived experiences, designed to be felt as much as worn.
At the heart of her work is a commitment to genderless expression, queer sapphic representation, and creative freedom. Cece envisions fragrance as an art form one that intersects with storytelling, identity, and culture. Through innovative packaging and high-quality ingredients, QSWARDROBE invites people to engage with scent in ways they’ve never considered before.
Since beginning her social media journey in June 2025 and monetizing by October, Cece has built a growing platform rooted in authenticity and community. She is passionate about redistributing opportunity launching on TikTok Shop and Amazon with a focus on empowering diverse affiliates to earn alongside the brand.
A lifelong creative and active member of the queer community since her early teens, Cece brings a multidimensional perspective to her work. Her influences are layered shaped by music, dance, travel, hands-on crafts like leather care. All of which inform the depth and edge of her storytelling. As a self-taught perfumer at the beginning of her journey, she embraces growth openly, allowing each creation to reflect both skill and story in progress.
The fragrances are shaped by spaces, places, people, stories, empowerment after divorce, and women’s empowerment, and queer pride.